Priority ORDR Webinar

Winning Deals with Use Case–Driven Selling 

Wednesday, April 29, 2026 at 10am PT/1pm ET 

This session is built for Sales Leaders and Account Teams who want to build pipeline and close deals faster by leading with use cases that align to how customers actually buy and use ORDR. 


Get Into the Deals That Matter 

Customers aren’t buying tools — they’re solving problems tied to infrastructure, risk, and operations. 

Learn how to position ORDR around the issues already driving decisions: 

• Visibility gaps across IT, IoT, and OT 
• Compliance and audit pressure 
• Operational inefficiencies 
• Security risk and segmentation needs 

This is how you move upstream — before requirements are defined and vendors are locked in. 


Win Differently with Use Case–Driven Selling 

Use case–driven selling helps you: 

• Get into deals earlier — before requirements are set 
• Attach to active infrastructure and security spend 
• Expand deal size by aligning to multiple stakeholders 
• Shift conversations from tools to business impact 
• Win against point solutions with a stronger story 

This is how top sellers create leverage — not just pipeline. 


Who Should Attend 

Sales Leaders, Account Executives, and Account Teams focused on building pipeline, expanding opportunities, and improving win rates. 


Speakers:

Steve Stark
Partner Sales Leader  sstark@ordr.net 

Ben Stock
Director of Healthcare Product bstock@ordr.net